Facebook Ads Library

Quick answer

Meta Ad Library is the public tool for finding ads running across Meta products. It can reveal creative, advertiser, country, dates, and transparency details, but it does not expose an advertiser's private targeting, return on ad spend, or conversion data.

What this means

People still search for ‘Facebook Ads Library,’ although Meta now uses the broader Meta name. The tool remains useful for competitor research, claim verification, political-ad transparency, and creative trend analysis.

Facebook changes labels and rolls out account features gradually. The exact wording on your device can differ from screenshots or older guides, but the underlying task should remain inside the official app, facebook.com, or Accounts Center. Read the page that appears on your own account instead of forcing a menu path that is no longer present.

Step-by-step

1. Go directly to facebook.com/ads/library and select the country.
2. Choose All ads or the special issues, elections, or politics category as appropriate.
3. Search for the advertiser, Page, phrase, or topic and open matching results.
4. Use filters to narrow dates, platform, language, media format, or active status where available.
5. Save the library ID and observation date when documenting an ad because results can change.

Checks before you continue

• Active status is not evidence of sales performance.
• Political and issue ads have different retention and disclosure requirements.
• Page Transparency provides useful context about creation date, locations, and name changes.
• Verify landing-page claims independently before relying on them.

Common reasons it does not work

• Broad keywords can produce unrelated advertisers.
• Regional filters can hide a campaign running elsewhere.
• An advertiser can use several Pages, so one Page search may be incomplete.

If the result is different from what this guide describes, stop and note the exact message. Try the desktop website if the app hides a setting, update the app if a menu is incomplete, and use a familiar device for identity or recovery checks. Avoid repeating the same request many times because temporary rate limits can make diagnosis harder.

Safety and privacy notes

Public transparency tools are for research, not proof of an advertiser's performance or legitimacy. Verify claims independently and do not reuse protected creative, logos, or personal data.

Never use remote-access software or share a screen with an unknown “support agent.” Facebook does not need your password, two-factor code, gift card, or cryptocurrency payment to complete a normal account setting. When a permanent action is involved, keep an independent backup of the information and access records you may need later.

Official source

Review Facebook Help Center: What is the Meta Ad Library? for the latest labels and eligibility rules. This guide explains the process in plain language, but the options displayed by Facebook for your account are the final authority.